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CATALOGING THE ART AND SCIENCE OF USER EXPERIENCE DESIGN

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If everything was easy to use, everyone would use everything. Or even worse: no one would use anything.
6 Mar 2015

If everything was easy to use, everyone would use everything. Or even worse: no one would use anything.

by InteractiveMark | posted in: users | 0

Title: Why We Should Design Some Things to Be Difficult to Use Context: Easier is not always better. Damn you Easy Button™! *shakes fist* Synopsis: People seem to prefer getting better at things to being good at things. Making noticeable … Continued

difficult, ease of use, mastery, usability
Drinking too much soda making you fat? Blame your brain. Your lazy, lazy brain…
18 Feb 2015

Drinking too much soda making you fat? Blame your brain. Your lazy, lazy brain…

by InteractiveMark | posted in: users | 0

Title: Your Brain May Want That Bottle Of Soda Because It’s Easy To Pick Up Context: What your brain doesn’t know about how your brain works might just kill you. Or at least give you a mad sugar rush. Synopsis: … Continued

brain, Coca-Cola, decision making, ergonomics, unconscious
If you can’t figure out how something works, don’t blame yourself. Blame your inveterate, unmitigated stupidity.
12 Jan 2015

If you can’t figure out how something works, don’t blame yourself. Blame your inveterate, unmitigated stupidity.

by InteractiveMark | posted in: users | 0

Title: How Bad UX Makes Users Blame Themselves Context: Unless your design task is to “make users feel stupid”, you are going to need to work very, very hard to succeed. Synopsis: We’ve all been there. Staring clench-jawed at a … Continued

bias, blame, cognition, stupidity, usability
Looking to delight your users? I myself would be delighted if we stopped overuse of the word “delight”.
13 Oct 2014

Looking to delight your users? I myself would be delighted if we stopped overuse of the word “delight”.

by InteractiveMark | posted in: users | 0

Title: Is There a Formula for Delight? Context: “Delight” is the newest UX buzzword. And the buzzing is deafening. Synopsis: We’ve all said it. It’s the latest in a long string of expletives we use in order to vaguely—but passionately!—declare … Continued

buzzword, delight, needs
CX is the new UX which is more than the UI, FFS.
5 Sep 2014

CX is the new UX which is more than the UI, FFS.

by InteractiveMark | posted in: users | 0

Title: Breaking up with the User in User Experience Strategy? Context: There are only two types of people who have “users” for clients; us, and drug dealers. Synopsis: Semantics can be a helluva thing. You design stuff, but do you … Continued

customer experience, CX, UX
You want personalized products? You can’t handle personalized products! Oh, you can? OK, my bad. Sorry.
1 Aug 2014

You want personalized products? You can’t handle personalized products! Oh, you can? OK, my bad. Sorry.

by InteractiveMark | posted in: users | 0

Title: Dropbox’s Head of Design on the Dawn of Personalized Products Context: You can dictate the final destination, as long as you allow the user to help pick the route. Synopsis: Users—for some unfathomable reason—appear to have minds of their … Continued

Dropbox, personalization, products
Designing for a specific screen size first guarantees one thing: users are last.
13 May 2014

Designing for a specific screen size first guarantees one thing: users are last.

by InteractiveMark | posted in: users | 0

Title: Mobile First? Not So Fast. Context: “Mobile first!” is the lazy UX designer’s rallying cry. Understanding context is hard. Synopsis: Why should we design for mobile devices first? Because industry thought leaders tell us to? Because executive stakeholders have … Continued

Amazon, context, desktop, flow, mobile
I like the cut of your jib vanilla milkshake. You’re hired.
11 Apr 2014

I like the cut of your jib vanilla milkshake. You’re hired.

by InteractiveMark | posted in: users | 0

Title: Designing Features Using Job Stories Context: The closer designers get to actual customers the less valuable personas become. Synopsis: The good ol’ persona. The abstracted, generalized, neutered version of the people actually using your product or service. Indispensable for…well, … Continued

job stories, personas, user stories
You can lead a user to your feature but you cannot make him use it. But if you do, they sometimes will.
1 Apr 2014

You can lead a user to your feature but you cannot make him use it. But if you do, they sometimes will.

by InteractiveMark | posted in: users | 0

Title: User Expertise Stagnates at Low Levels Context: All those hours you spent building out those new product features? Yeah, you wasted most of them. Synopsis: ROI. NPV. Benefit deferment. There are times that we sound more like economists than … Continued

discoverability, expertise, features, Nielsen Norman Group
Facebook bet its future on the feedback of 60 people. How many do you need?
10 Mar 2014

Facebook bet its future on the feedback of 60 people. How many do you need?

by InteractiveMark | posted in: users | 0

Title: How Facebook Did UX Testing For Facebook Home (With Fewer Than 60 People) Context: It’s not the size of the usability test, it’s what you do with the data. Synopsis: Facebook engages more users in a single second than … Continued

Facebook, testing, usability
We shall test them in the cafes and in the streets and in the office. We shall never surrender.
8 Mar 2014

We shall test them in the cafes and in the streets and in the office. We shall never surrender.

by InteractiveMark | posted in: users | 0

Title: The Art of Guerilla Usability Testing Context: No time, budget, or access to full usability research resources? Go guerrilla on their ass instead. Synopsis: For those of you who have the luxury of full time research resources at your … Continued

guerilla, research, testing, usability
Does this app make my butt look fat?
11 Feb 2014

Does this app make my butt look fat?

by InteractiveMark | posted in: users | 0

Title: Your app makes me fat Context: How long before the Surgeon General places a warning on your app about how harmful it can be to your users’ health? Synopsis: You know what’s hard? Choosing salad over cake. At least … Continued

cognition, psychology, self-discipline, simplicity
This is your brain. This is your brain on UX. Any questions?
9 Feb 2014

This is your brain. This is your brain on UX. Any questions?

by InteractiveMark | posted in: users | 0

Title: Psych 101: The Psychological Basis for UI Design Rules Context: Sometimes – just sometimes mind you – user experience can be more science than art. Synopsis: Man this is an ugly presentation, but it is even more insightful than … Continued

presentations, psychology, user-centric
iOS 7 is the greatest thing since sliced bread! But what’s so great about sliced bread anyway?
8 Feb 2014

iOS 7 is the greatest thing since sliced bread! But what’s so great about sliced bread anyway?

by InteractiveMark | posted in: users | 0

Title: iOS 7 User-Experience Appraisal Context: Lots of hype around iOS 7 usability improvements. But how much of it is warranted? Synopsis: As we play our never ending game of “keeping up with the latest OS improvements”, our most recent … Continued

Apple, iOS, mobile, Nielsen Norman Group, usability
The only constant in life in change. Oh, and users’ hatred of said change.
19 Dec 2013

The only constant in life in change. Oh, and users’ hatred of said change.

by InteractiveMark | posted in: users | 0

Title: Users don’t hate change. They hate you. Context: Redesign all you want. Just know that people are probably going to hate you for it. Synopsis: All redesign is done with nothing but the best of intentions. Old designs get … Continued

change, hate, redesign

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