Title: Dropbox’s Head of Design on the Dawn of Personalized Products
Context: You can dictate the final destination, as long as you allow the user to help pick the route.
Synopsis: Users—for some unfathomable reason—appear to have minds of their own. They approach your product with preconceptions, assumptions, and prejudices. You will need to account for all of their various and wide-ranging expectations in order to deliver a means of both allowing them to express their individuality while underwriting the specific behaviors you are trying to get them to engage in as an aggregate user base. Simple. Be all things to all people, while simultaneously getting all people to do specific things. You must intrinsically understand the process of adapting to the individual user as a means of affording systemic appeal. It seems we’re not just in the need filling business, we’re also in the need creating one.
Best Bit: “Remember that you’re not competing against other services. You’re competing against people’s habits.”
via firstround.com
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