Title: Olympics: User Experience and Design
Context: Building a superior user experience for the world’s biggest, most diverse spectator event.
Synopsis: With dozens of sports, hundreds of events, thousands of participating athletes, an even greater number of hours of live and recorded video, and perhaps the biggest audience the world has ever seen, concepting, planning, designing, testing and building a quality user experience for the London Olympics involves complexity with a level of difficulty on par with anything the athletes themselves might come up against during the games. The world of content consumption has changed drastically even in the last 4 years since the Beijing Olympics with multi-screen consumption and high broadband video demand driving the overall user experience. The head of BBC Sports UX and Design gives a very high level overview of their year long process for the design of the 2012 Olympic digital experience. While not overly meaty in terms of insight, it is still interesting to see how so many moving parts across so many platforms for so many different types of users finally came together in what is by all accounts a pretty darn good overall user experience.
Best Bit: “The design team’s ambition was to make it easy for you to find and interact with the content you want, when you want to. That meant understanding the different ways people use different devices, as well as getting to grips with an event of the scale of the Olympic Games.”
via bbc.co.uk
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