“Crush. Kill. Destroy.” isn’t just a rogue robot’s credo, it’s also the UX designer’s mantra.

posted in: innovation | 0

Title: Innovation and creative destruction
Context: Destruction is the flip side to creativity. Ask any of the blacksmiths that you know.
Synopsis: Most creative innovation is also an act of destruction, relegating what came before to the dustbin of history. And destruction has kind of a bad reputation doesn’t it? Sure the “Michael-Bay-end-of-the-world-everything-blowing-up-zombies-eating-your-face” type of destruction sucks, but oftentimes the only way to get rid of ideas that are past their prime is to out and out destroy them. Especially when there are still lots of people invested in the persistence of those olde tyme, outdated concepts. So destroy away I say, and remember, in order to make a tasty, fluffy, UX omelet, you have to break a few antiquated UX eggs.
Best Bit: “A society cannot reap the rewards of creative destruction without accepting that some individuals might be worse off, not just in the short term, but perhaps forever.”

via customerthink.com

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