CATALOGING THE ART AND SCIENCE OF USER EXPERIENCE DESIGN
Title: Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It) Context: There are two types of product designers in this world: those who don’t know what their NPS score is and those who don’t care what … Continued
Title: UX Is a Canary in a Coal Mine Context: Happy designers = better products. So make sure your designers are happy dammit! Synopsis: Are you happy? Not always an easy question to answer I know. Happiness comes and goes, … Continued
Title: Optimising for the 0.33% Context: It’s a global market out there. Might want to keep that in mind when selling your stuff. Synopsis: If you’re doing it right, not all of your customers will live where you do. Obviously … Continued
Title: The Rise of UX Leadership Context: The only thing worse than a CEO who doesn’t care about user experience? One who does. Synopsis: “No one understands us!” is the plaintive cry of the lowly user experience designer trying desperately … Continued
Title: 6 Evil UX Things Companies Do (That Also Happen to Work) Context: Dark side UX is the father of invention. Really crappy invention, but invention nonetheless. Synopsis: User experience as a term is actually neutral. All it denotes is … Continued
Title: 3 Ways To Predict What Consumers Want Before They Know It Context: Innovation is by definition, something that your customers have never seen before. Synopsis: Of course we all know that it is our job to delight customers with … Continued
Title: Idiots, Drama Queens and Scammers: Improving Customer Service with UX Context: If making customers happy – truly happy – was everyone’s primary responsibility, everything else would just fall into place. Synopsis: We spend so much time designing and building … Continued
Title: Demographics Won’t Make a Great Milkshake Context: Don’t make a product people want to buy, make a product people want to hire. Synopsis: Understanding what customers want is difficult work. First off, there’s a lot of them and they … Continued
Title: How to Create Compelling Brand Experiences Context: Features? So what. Experiences? Yes please. Synopsis: Many companies, agencies and consultants spend hour upon hour with customers asking them what new features they want to see in the products they use. … Continued
Title: Great Design and User Experience Is the Best Marketing Context: If you want people to want your product, make sure it doesn’t appear to suck. Or even more importantly, make sure it doesn’t actually suck. Synopsis: A good product … Continued