Title: Why UX is critical: every $1 invested in UX yields a $2 to $100 return
Context: If UX was the stock market companies would be throwing money at it. But its not. So they don’t.
Synopsis: If only there was some foolproof way to improve your company’s bottom line with minimal investment. It would be amazing if there was a discipline guaranteed to ensure the success of your product line. How incredible would it be if there existed a skill set that if supported properly could return manifold results? But alas, these are of course all pipe dreams. Guaranteed ROI is a mythology. There is no sure thing in business. No, it is much safer to continue doing things the exact same way we have always done them. Investing in the same things. Supporting the same things. Repeating the same things over and over and over again. Surely this is the only strategy that will save us all…
Best Bit: “Yet what’s nearly as surprising as that one statistic is the number of companies and entrepreneurs that still consider UX design as icing on the cake, a ‘nice to have’ discipline instead of a ‘must-have.’”
via agbeat.com
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