Title: Why you need a user experience vision (and how to create and publicize it)
Context: Setting your user experience vision is the easy part. Getting everyone to buy into, now that’s tough.
Synopsis: Do you know what you do for a living? No, no, not “design software” or “study users” or “build UIs”. That’s part of what you do for sure, but what’s the end game? What vision are you trying to achieve? Do you know? Can you articulate it? Can anyone? Can I please stop asking so many rhetorical questions? OK, sorry. But this is often the missing piece for the UX designer: the vision. Not the crappy, corporate vision statement, but rather the “here’s how we’re going to change the game/market/world” type stuff. And that stuff doesn’t come cheap I know. Someone needs to work really hard and spend a lot of time developing, producing and ultimately selling that vision across a wide range of stakeholders to make this vision, their vision as well. But – and I’m sorry for one last question – who’s responsibility is this? Well, why not yours? Apologies, that was two questions…
Best Bit: “The simplest approach to articulating the user experience vision is to tell a story. Stories are powerful ways to communicate design concepts because they focus on the user’s experience with your product and gloss over the implementation details.”
via userfocus.co.uk
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