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Cataloging the art and science of user experience design
Perceived performance timeline

Title: A Designer’s Guide to Perceived Performance Context: It’s not how fast you are, it’s how fast your users think you are. Synopsis: Einstein tells us that time is relative. Counterintuitively, the faster a body moves through space the slower

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Title: Let Your Users Wait Context: We all have to wait sometimes, however it’s not the time you wait, but rather how you perceive the wait time that matters. Synopsis: Anticipation can be delicious. Suspense makes us tingle with excitement.

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The pressure to produce ideas does not produce ideas. The time to play around with ideas does.