6 of one, half-a-dozen of the other. Multivariate testing proves users prefer “6 of one”.

posted in: process | 0

Title: The Surprising Power of Online Experiments Context: If at first your design doesn’t succeed, multivariate test it against a control option. Synopsis: We’ll never admit it in polite company, but the truth is that a fair amount of the … Continued

Be conscious that users don’t spend all of their lives online. I mean, they have to sleep sometime.

posted in: miscellanea | 0

Title: UX IRL: Syncing the Online and Offline Experience Context: Just because you use something online doesn’t mean you still don’t live in the offline world. Synopsis: Ah, the digital world. Cyberspace. Online communities. We love to locopomorphicize our online … Continued