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Cataloging the art and science of user experience design
The Growth of Experimentation chart

Title: The Surprising Power of Online Experiments Context: If at first your design doesn’t succeed, multivariate test it against a control option. Synopsis: We’ll never admit it in polite company, but the truth is that a fair amount of the

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Offline TwitterImage credit: Rob Lawton, “Offline Twitter”, July 11, 2012, Flickr

Title: UX IRL: Syncing the Online and Offline Experience Context: Just because you use something online doesn’t mean you still don’t live in the offline world. Synopsis: Ah, the digital world. Cyberspace. Online communities. We love to locopomorphicize our online

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Don’t make it hard for your customers to give you their money. Idiot. via