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Cataloging the art and science of user experience design
Net Promoter Score response rate: How do we know all non-respondents feel the same?

Title: Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It) Context: There are two types of product designers in this world: those who don’t know what their NPS score is and those who don’t care what

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NPS web satisfaction ratings

Title: Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience Context: Not everything that can be measured matters and not everything that matters can be measured. Synopsis: Actionable metrics are the Holy Grail of UX.

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