CATALOGING THE ART AND SCIENCE OF USER EXPERIENCE DESIGN
Title: How To Achieve Simplicity In Design Context: The desire for simplicity is not the same as a commitment to simplicity. Synopsis: Everyone claims to love simplicity. “Things shouldn’t be difficult to use! Make it simple.” But dare to ask … Continued
Title: “90% of your users are idiots” Context: It’s not really that 90% of your users are idiots, it’s that’s just how they prefer to be treated. Synopsis: We make decisions all the time based on how we think our … Continued