CATALOGING THE ART AND SCIENCE OF USER EXPERIENCE DESIGN
Title: The Bottom Line Value of Design Context: The most certain path to profit is great design. No you can’t have a raise. Synopsis: The evidence is no longer anecdotal, design commitment is the single most important business differentiator that … Continued
Title: Study: Good Design Is Good For Business Context: Design isn’t just a business differentiator, it’s a business driver. Synopsis: Apple, Coca-Cola, Ford, Herman Miller, IBM, Intuit, Newell Rubbermaid, Nike, Procter & Gamble, Starbucks, Starwood, Steelcase, Target, Walt Disney, Whirlpool. … Continued