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CATALOGING THE ART AND SCIENCE OF USER EXPERIENCE DESIGN

product development

There is a not so fine line between designing a product people need and one that you need them to need.
10 Sep 2012

There is a not so fine line between designing a product people need and one that you need them to need.

by Mark Congiusta | posted in: users | 0

Title: Usable yet Useless: Why Every Business Needs Product Discovery Context: He who would choose to succeed must first understand what success looks like. Synopsis: There are many different types of complexity that designers face when working on a solution … Continued

discovery, product development, usability
“Once upon a time I made something. I want money. The End.” Now buy my product.
19 Oct 2011

“Once upon a time I made something. I want money. The End.” Now buy my product.

by Mark Congiusta | posted in: communication | 0

Title: Why We Need Storytellers at the Heart of Product Development Context: There are not enough good storytellers in the world. And certainly not in the business world. Synopsis: It was a dark and stormy night…Well, not really. Or maybe … Continued

business, product development, storytelling

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