CATALOGING THE ART AND SCIENCE OF USER EXPERIENCE DESIGN
Title: Designing For All Five Senses Context: You don’t simply experience a user experience, you see, hear, feel, touch, and taste a user experience. Synopsis: A complete picture of a product’s experience does not exist in the mere moment one … Continued
Title: Brand voice and UX: A starter guide Context: Usable and boring loses out to usable with personality every single time. Synopsis: As designers of products we sometimes like to consider ourselves above the mundanity of branding. “Our calling is … Continued
Title: Designing with Science Context: Don’t blind people with science when you can empower them with context. Synopsis: The ostensible topic of this article is Facebook ads (yawn), but the subtext of finding the best way to present large and … Continued
Title: Optimising for the 0.33% Context: It’s a global market out there. Might want to keep that in mind when selling your stuff. Synopsis: If you’re doing it right, not all of your customers will live where you do. Obviously … Continued
Title: Creating a Marketing Strategy for Your UX Skills Context: In order to effectively influence other people’s perception of us we must be conscious of how we present ourselves to the world. Synopsis: What are your strengths as a user … Continued
Title: Great Design and User Experience Is the Best Marketing Context: If you want people to want your product, make sure it doesn’t appear to suck. Or even more importantly, make sure it doesn’t actually suck. Synopsis: A good product … Continued