Title: Intel doesn’t design actual products
Context: Genevieve Bell, head of Intel’s Interaction and Experience Research Lab wants to make more than just chips. Mmmmmm…Chips…
Synopsis: How will Intel expand beyond their core business of making processors? By making compelling experiences that just happen to need those processors to work. The secret is bringing people from across a wide range of disciplines to the table to hash out the UX first and then crafting the technology around it.
Best Bit: “It’s not easy teaching the engineers at Intel to think as much about the experience as the product that their technology will create, says Bell but she thinks it’s vital.”
via techradar.com
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