Title: What Design Chiefs At Uber, IBM, And Microsoft Care About In 2018–And Why
Context: Suddenly big business can’t get enough of design. Took them long enough.
Synopsis: More good news for us designers straight from the halls of Corporate HQ. It seems as though we are in high demand. Well, maybe not specifically us, but certainly the alchemy we provide that allows Big Biz Co. to deliver products and services that customers actually want to spend money and time on. You see, what we’ve known for years — that it might make sense to spend a little time fretting over the details of the stuff you want people to want to use — is now the latest trending topic in Boardroom Inc. Who knew? Well, we did, but who’s keeping track? Well, we are, but at the end of the day, all that matters is that the significant role design plays in building successful businesses is appreciated. And also, that so are we.
Best Bit: “If you have design in the C-suite you are more likely to be the disruptor, not the disrupted.”
via fastcompany.com
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