Title: Why You Don’t Give Feedback
Context: Want to hear what your users think about your product? Good luck with that.
Synopsis: The squeaky wheel gets the grease. This old chestnut regarding the palliative effects of voicing one’s opinion about a point of concern may ring true for some, but most people prefer to squeak away in silence. While that last line may not even make sense, how many of you will complain about it? Most likely none. That’s because the vast majority of useful, necessary, meaningful feedback is never in fact fed back to the people who might actually be able to do something with it. Why? Because for the most part, most feedback, is mostly never acted upon. And that sucks. There’s no point in giving feedback if you never even know what happens to it, where it goes, who hears it, what they think about it. It’s not even so important that the feedback be incorporated as long as it is simply acknowledged and the points raised responded to. So, if feedback is given in a forest, did it actually make a new feature request? Yeah, that doesn’t make sense either, but you won’t say anything about it…
Best Bit: “61% of respondents who do have ideas rarely or never reach out to companies.”
via medium.com
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