See with your eyes. Hear with your ears. Touch with your skin. But you experience with all of the senses.

Title: Designing For All Five Senses
Context: You don’t simply experience a user experience, you see, hear, feel, touch, and taste a user experience.
Synopsis: A complete picture of a product’s experience does not exist in the mere moment one interacts with it physically. There are sequential points in time that prepares one for the lynchpin interaction, as well as subsequent instances of longing. These pattern of events are hardly ever considered as a whole, but are usually divided up into discrete phases and assigned to often unrelated teams to curate with ignorance as to the rest of the flow of planned activity. When this happens we don’t tell a single story that seduces the full range of sensory receptivity, we rather yell and shine and thrust and hit and spew noxious odors at people in an attempt to grab their attention instead of encouraging them to give it freely. Orchestrated experiences do not exist as discrete prefabricated assaults, they beguile and intrigue and draw attention further and further inward using interwoven choreographed richness that appeals to all of the human senses for maximum effect and an optimal end-to-end experience.
Best Bit: “When you visit a furniture or kitchen showroom, you usually open and close the doors of a cupboard or cabinet that has caught your eye. You do so because the motion with which it opens and the sound it makes gives you some idea of its quality.”

via fastcompany.com