You don’t have *a* good idea. You have a ton of ideas and maybe one of them turns out to be good.

Title: Human Demo: New Yorker Cartoonist Matthew Diffee Shows How To Be Creative
Context: Ideas are a dime a dozen, but you’d better be prepared to work hard for that .10¢
Synopsis: Ideation is a game whose success is measured in volume. Yes, the vast majority of the ideas you come up with are not going to go a damn place but they still hold value because they eliminate poor possibilities that might distract you from better ones if you didn’t get them out of your head first. We can sometimes be precious about our ideas and hold them in our minds, letting them ferment and evolve without putting them to the test of reality. By keeping these ideas hidden from the light of day and jealously guarding them, we also stop ourselves from becoming high production “idea factories”. No one – and I mean no one – comes up with nothing but good ideas. Good ideas are found among the detritus of our creative self and are by definition few and far between. The only way to consistently have good ideas is to constantly generate ideas of all kinds and see which survive your ruthlessly Darwinian litmus test defining which deserve to live on and which deserve to be humanely euthanized, sparing the world their deformed hideousness.
Best Bit: “‘Be like a mother sea turtle.’ By that he means lay a hundred conceptual eggs in the sand, then swim off and don’t fret over what becomes of them.”

via forbes.com