Title: UX is 90% Desirability
Context: The word every UX designer wants to hear from their customers? “WANT!”
Synopsis: Want and need are technically 2 different things. Traditionally things that you “want” are objects that you desire because you believe that they can enhance your life in some manner, while something that you “need” would be intrinsic to one’s very existence. Truly great user experiences blur the line between want and need, or elevate want to the power of need perhaps. You don’t just want the iPad 2, even though you have the iPad 1, you believe that you need it because ownership of it will improve the quality of your life to such a point that your very existence will be sublimely enhanced (read: need). As UX professionals, that’s what we all want (no pun intended) to do right? Design an experience so visceral that people decide they are unable to live without it. And if that’s not what drives you, continue to enjoy your iPad 1…
Best Bit: “It [Zune] plays music just like an iPod! Why don’t people get this? I don’t know why people want this one chunk of plastic over the chunk of plastic that I make?!”
via getfinch.com
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