Title: ABC Nightline – IDEO Shopping Cart
Context: What the redesign process of an everyday object can – and probably should – look like.
Synopsis: This Nightline special must be over a decade old but it is still relevant from a process perspective. A cross functional team of designers, psychologists, marketing folks, biologists and what-have-you’s bang heads to re-imagine one of life’s most accursed objects: the shopping cart. Never mind about the end product (other than the 90° shifting wheels, I don’t think too many of these innovations have actually made it into our modern shopping carts), it’s the group dynamics that are interesting here. A level playing field where the strange and unorthodox are embraced while the hierarchical and conformist are given short shrift, proving the axiom, “the point of a journey is not to arrive”.
Best Bit: “Enlightened trial and error succeeds over the planning of the lone genius.”
via youtube.com
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