Title: Have you ever tried to “change” your spouse?
Context: I tried to change my spouse once but the resulting hospital stay was not worth it.
Synopsis: We are in the behavior change business. People in the product building business have short term impacts. If we want to develop long-term relationships we need to shift our focus to deeper engagement.
Best Bit: “As our designs evolve from concrete goods and services to experiences and transformations, we must allow our design goals to evolve as well.”
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