Title: Jack White – Inspiration
Context: Sometimes the best ideas come from the most uncomfortable places.
Synopsis: I don’t know if you’re a White Stripes (or Jack White) fan or not but the guy is a pretty interesting character (see his appearances on The Colbert Report for more background on his interestingness). Anyway, lots of people pay money to see and hear him perform regularly so I think it’s safe to say that he knows a thing or 2 about creativity and entertaining folks. The apocryphal archetype of the spoiled rock star conjures images of hedonistic excess where constraints are removed in order to allow creative genius to flow unimpeded. “Not so!” says Mr. White. No, real genius and creativity often comes from places where the cramped conditions and limiting frustrations force you to dig ever deeper to locate the wellspring of your talent. Great things rarely come easy and almost never come without some type of creative discomfort. Suffering for your art may be cliché, but that doesn’t mean it’s not the truth.
Best Bit: “Not everyday of your life, you’re going to wake up and the clouds are gonna part and the rays from heaven are gonna come down and you’re gonna write a song from it, I mean sometimes you just get in there and just force yourself to work and maybe something good will come out of it.”
Tag Archives: work
You can always work harder, but can you ever create harder? (Hint: No)
Title: The Rhythms of Work vs The Rhythms of Creative Labor
Context: We all work for a living. The lucky among us also labor at something we love.
Synopsis: Many pages have been filled since the dawn of the industrial age analyzing and optimizing the efficiency of man???s work. A thousand-fold more have been devoted to our propensity towards creative labor since pages were first filled. Recognizing this distinction is the basis of a happily productive workforce. Work is the quantifiable output against which our value is measured while our creative labor is the metric from which our worth is derived. Work can be performed by anyone ??? it is commoditized, while creative labor comes forth naturally, and many times, of its own accord. Treating both equally and against the same tabular yardstick is futile yet widely practiced. Not because people cannot see the difference, but because they feel that it is more cost effective to goad creative labor towards the pace of ???work??? rather than halting the wheels of progress until an act of creativity has borne fruit. In this process we often wind up with subpar and rushed ideas that even when executed well, are still poor and without soul. At the other end of the spectrum lies art ??? pure creativity of and for its own sake. The happy medium represents the products that people love and desire where ideas are not rushed and creative labor progresses in a directed fashion yet recognized as an efficiency outlier. This is where good things happen and where we should all strive to work and labor together.
Best Bit: ???There is no technology, no time-saving device that can alter the rhythms of creative labor. When the worth of labor is expressed in terms of exchange value, therefore, creativity is automatically devalued every time there is an advance in the technology of work.???
Less work and more play makes Jack a happier and more productive employee.
Title: IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas
Context: The closer the gap between work and play, the more amazing the outcomes for your business will be.
Synopsis: We don???t play enough. You can???t argue with this because it???s true. Instead we have for some reason arbitrarily decided that work is ???serious??? and play is ???frivolous???. Why? Who made such a stupid rule? Can we throw spitballs at him while the teacher???s back is turned? C???mon, play is an incentive. You play because it is fun, hence it is more enjoyable to play than to work (unless your a workaholic then go away, this isn???t for you). So if we want people to work more and enjoy it more, logic dictates that we should make work more like play. These are facts people. But ??? and this is a big but ??? most of the people we work with do not see it this way. They are of the ???play is frivolous??? school of thought. Well I say we make faces at them behind their backs and do whatever it takes to spend less time working towards an endgame and more time playing games to figure out what it will look like in the end. Who???s with me?
Best Bit: ???You really want to create an environment that allows for innovation. Big innovation is right on the edge of ridiculous ideas. You need an environment that isn’t quite so judgmental about a ridiculous idea.???

