Title: A Designer’s Guide to Perceived Performance Context: It’s not how fast you are, it’s how fast your users think you are. Synopsis: Einstein tells us that time is relative. Counterintuitively, the faster a body moves through space the slower
Title: Let Your Users Wait Context: We all have to wait sometimes, however it’s not the time you wait, but rather how you perceive the wait time that matters. Synopsis: Anticipation can be delicious. Suspense makes us tingle with excitement.
Title: The Bottom Line Value of Design Context: The most certain path to profit is great design. No you can’t have a raise. Synopsis: The evidence is no longer anecdotal, design commitment is the single most important business differentiator that