Title: Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience Context: Not everything that can be measured matters and not everything that matters can be measured. Synopsis: Actionable metrics are the Holy Grail of UX.
Title: Before You Plan Your Product Roadmap Context: Some of your users may use some of your features some of the time but if none of your users are using all of your features any of the time, you’ve got
Title: Why You Don’t Give Feedback Context: Want to hear what your users think about your product? Good luck with that. Synopsis: The squeaky wheel gets the grease. This old chestnut regarding the palliative effects of voicing one’s opinion about
Title: Should Tech Designers Go With Their Guts — Or the Data? Context: Can design efficacy be quantified by data alone? God, I hope not. Synopsis: Data is a mere tool, yet it is often mistaken for truth. It can
Title: One Magic Formula to Calculate User Experience? Context: The holy grail of UX: quantifying a user’s experience. The bane of UX: math. Synopsis: It is impossible to quantify every aspect, input, factor, and interaction vector that go into designing
Title: Choosing the Right Metrics for User Experience Context: Not everything that counts can be counted, and not everything that can be counted counts. Einstein said that. I just repeated it. Synopsis: Analytics are easy, right? Just treat all of