Pretty soon “usability” won’t be enough. We are going to have to start considering “robotability” as well.

posted in: users | 0

Title: Why These German Researchers Became Self-Driving Cars Context: Design empathy isn’t just for users anymore. Synopsis: As designers, we constantly fret over the conditions within which our end users must operate. We often go to great lengths to put … Continued

6 of one, half-a-dozen of the other. Multivariate testing proves users prefer “6 of one”.

posted in: process | 0

Title: The Surprising Power of Online Experiments Context: If at first your design doesn’t succeed, multivariate test it against a control option. Synopsis: We’ll never admit it in polite company, but the truth is that a fair amount of the … Continued