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Cataloging the art and science of user experience design
experiments
Autonomous vehicle empathy

Title: Why These German Researchers Became Self-Driving Cars Context: Design empathy isn’t just for users anymore. Synopsis: As designers, we constantly fret over the conditions within which our end users must operate. We often go to great lengths to put

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The Growth of Experimentation chart

Title: The Surprising Power of Online Experiments Context: If at first your design doesn’t succeed, multivariate test it against a control option. Synopsis: We’ll never admit it in polite company, but the truth is that a fair amount of the

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