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Cataloging the art and science of user experience design
empathy
Autonomous vehicle empathy

Title: Why These German Researchers Became Self-Driving Cars Context: Design empathy isn’t just for users anymore. Synopsis: As designers, we constantly fret over the conditions within which our end users must operate. We often go to great lengths to put

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Scary monsters

Title: Design thinking and haunted houses Context: If at first you don’t succeed, spook, spook again. Synopsis: No one wants to deliver their customer a miserable experience. Well, almost no one. If your job is to scare the bejeezus out

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Title: How to use empathy in design without killing millions of women Context: Empathy is neither good nor bad, it is in the eye of the beholder. Synopsis: Traditionally, empathy gets a pretty good rap. If you are empathetic, you

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Change

Title: How IDEO Designers Persuade Companies to Accept Change Context: Having trouble designing for someone? Try designing with them instead. Synopsis: The job of a designer is hardly limited to the act of designing. Especially when working for — and

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Title: The Story of Doug Dietz: Creative Confidence in the MRI Suite Context: When design is at its best it doesn’t make products better, it makes people’s lives better. Synopsis: It is entirely possible to design something and convince yourself

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