RSS feed

Cataloging the art and science of user experience design
emotion
Sex piques the reptilian brain.

Title: The Reptilian Brain: Emotion and Design Context: There’s nothing wrong with applying a little evolutionary biology between friends. Or between designer and user. Synopsis: Once you get past the tawdry exploitation of human primal brain function for the purposes

Read more

Title: How to use empathy in design without killing millions of women Context: Empathy is neither good nor bad, it is in the eye of the beholder. Synopsis: Traditionally, empathy gets a pretty good rap. If you are empathetic, you

Read more

Numbers interpretation

Title: The Psychology of Numbers in Design Context: Numbers, numbers everywhere, nor any data to drive behavior. Synopsis: Numbers are funny. Not “ha, ha” funny, but rather “huh, that’s strange” funny. Odd if you will. Even the even ones. Numbers

Read more

Kid drawing a smiley face in the condensation on a window

Title: The New Voice of YOU: Communicating Through the Digital Interface Context: How to Win Friends and Influence People with people (not “user”)-centric UX. Synopsis: When you meet a new person and want that person to like you do you

Read more

Title: Observed: Even Darth Vader Makes Faces Context: What does a sad, faceless system look like? Exactly. Synopsis: You’ve seen the commercial a bajillion times. On TV. On YouTube. On blogs. It’s freakin everywhere. Nice job Volkswagen. Thanks for redefining

Read more