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Cataloging the art and science of user experience design
customers
Product setup

Title: Why User Experience is the New Brand Loyalty Program Context: Customers love your product. Once they figure out how to set the damn thing up. Synopsis: Things usually don’t “just work”. Mostly because things are complex. Technology doesn’t in

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Design Team Morale vs. Product Quality matrix

Title: UX Is a Canary in a Coal Mine Context: Happy designers = better products. So make sure your designers are happy dammit! Synopsis: Are you happy? Not always an easy question to answer I know. Happiness comes and goes,

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Apple iPhone UX vs Australia

Title: Optimising for the 0.33% Context: It’s a global market out there. Might want to keep that in mind when selling your stuff. Synopsis: If you’re doing it right, not all of your customers will live where you do. Obviously

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Designers are wankersImage credit: Paul Love, "Designers are wankers", January 11, 2008, Flickr

Title: The Rise of UX Leadership Context: The only thing worse than a CEO who doesn’t care about user experience? One who does. Synopsis: “No one understands us!” is the plaintive cry of the lowly user experience designer trying desperately

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Title: 6 Evil UX Things Companies Do (That Also Happen to Work) Context: Dark side UX is the father of invention. Really crappy invention, but invention nonetheless. Synopsis: User experience as a term is actually neutral. All it denotes is

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Title: 3 Ways To Predict What Consumers Want Before They Know It Context: Innovation is by definition, something that your customers have never seen before. Synopsis: Of course we all know that it is our job to delight customers with

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I'm Surrounded By IdiotsImage credit: PJD Hancock, “I'm Surrounded By Idiots”, May 17, 2009, Flickr

Title: Idiots, Drama Queens and Scammers: Improving Customer Service with UX Context: If making customers happy – truly happy – was everyone’s primary responsibility, everything else would just fall into place. Synopsis: We spend so much time designing and building

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Title: Demographics Won’t Make a Great Milkshake Context: Don’t make a product people want to buy, make a product people want to hire. Synopsis: Understanding what customers want is difficult work. First off, there’s a lot of them and they

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Title: How to Create Compelling Brand Experiences Context: Features? So what. Experiences? Yes please. Synopsis: Many companies, agencies and consultants spend hour upon hour with customers asking them what new features they want to see in the products they use.

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But recently, a simpler more straight-forward approach blew me away. Apple is supremely confident in its product, and maybe more important, the experience design it has put out there. There aren’t many products or brands that could use interaction and

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