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Cataloging the art and science of user experience design
Product setup

Title: Why User Experience is the New Brand Loyalty Program Context: Customers love your product. Once they figure out how to set the damn thing up. Synopsis: Things usually don’t “just work”. Mostly because things are complex. Technology doesn’t in

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Here's your product on personality.

Title: Brand voice and UX: A starter guide Context: Usable and boring loses out to usable with personality every single time. Synopsis: As designers of products we sometimes like to consider ourselves above the mundanity of branding. “Our calling is

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The user experience of your product informs customers about the power of your brand even more than your advertising. via