Title: Sir Jonathan Ive: The iMan cometh
Context: The man. The myth. The designer.
Synopsis: Who doesn???t love a good Apple-designed product? And why is that? Yes, yes because they pay attention to detail, and are insanely great, and understand what consumers want and blah, blah blah. But let???s let Apple design iconoclast, Jony Ive tell us in his own words what really lies at the heart of the Apple design process and, more importantly, why it is such an elusive aspiration for their competition. The usually soft spoken Ive does occasionally revert to trite Apple-design-supremacy marketing speak, but there are a few nuggets in this rare interview that are worth the price of admission (i.e. free, because it???s on the interwebs where no one pays for nuthin). The over arching theme appears to be a cultural dedication to design over all other business considerations which ironically then feeds back on itself to become the fount of all of Apple???s success everywhere else. The moral to this story outlines a familiar yet no less reproducible precedent for most companies: listen to your design teams and the rest will follow.
Best Bit: ???[A]s consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.???
