Title: A Designer’s Guide to Perceived Performance Context: It’s not how fast you are, it’s how fast your users think you are. Synopsis: Einstein tells us that time is relative. Counterintuitively, the faster a body moves through space the slower
Title: The scientists who make apps addictive Context: “You can’t make people do something they don’t want to do.” Wanna bet? Synopsis: For all of its wondrous complexity, the human brain remains an imperfect machine. It cuts corners at times,
Title: Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience Context: Not everything that can be measured matters and not everything that matters can be measured. Synopsis: Actionable metrics are the Holy Grail of UX.
Title: Why User Experience is the New Brand Loyalty Program Context: Customers love your product. Once they figure out how to set the damn thing up. Synopsis: Things usually don’t “just work”. Mostly because things are complex. Technology doesn’t in
Title: Why You Don’t Give Feedback Context: Want to hear what your users think about your product? Good luck with that. Synopsis: The squeaky wheel gets the grease. This old chestnut regarding the palliative effects of voicing one’s opinion about
Title: What user researchers can learn from Sherlock Holmes Context: The world’s greatest detective can teach us a thing or two about understanding end users. Synopsis: The bane of criminal masterminds and nefarious schemers throughout the whole of Victorian England
Title: Let Your Users Wait Context: We all have to wait sometimes, however it’s not the time you wait, but rather how you perceive the wait time that matters. Synopsis: Anticipation can be delicious. Suspense makes us tingle with excitement.
Title: Calculated Misery: The Dark Side of UX Strategy Context: What’s worse; an unintentionally bad user experience or one designed poorly on purpose? Synopsis: One of the unassailable tenets of modern business is that failing to supply customers with a
Title: Why We Should Design Some Things to Be Difficult to Use Context: Easier is not always better. Damn you Easy Button™! *shakes fist* Synopsis: People seem to prefer getting better at things to being good at things. Making noticeable
Title: Your Brain May Want That Bottle Of Soda Because It’s Easy To Pick Up Context: What your brain doesn’t know about how your brain works might just kill you. Or at least give you a mad sugar rush. Synopsis:
Title: How Bad UX Makes Users Blame Themselves Context: Unless your design task is to “make users feel stupid”, you are going to need to work very, very hard to succeed. Synopsis: We’ve all been there. Staring clench-jawed at a
Title: Is There a Formula for Delight? Context: “Delight” is the newest UX buzzword. And the buzzing is deafening. Synopsis: We’ve all said it. It’s the latest in a long string of expletives we use in order to vaguely—but passionately!—declare