6 of one, half-a-dozen of the other. Multivariate testing proves users prefer “6 of one”.

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Title: The Surprising Power of Online Experiments Context: If at first your design doesn’t succeed, multivariate test it against a control option. Synopsis: We’ll never admit it in polite company, but the truth is that a fair amount of the … Continued

You can lead a stakeholder to change, but you can’t make him drink, but you can probably make him change.

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Title: How IDEO Designers Persuade Companies to Accept Change Context: Having trouble designing for someone? Try designing with them instead. Synopsis: The job of a designer is hardly limited to the act of designing. Especially when working for — and … Continued