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Cataloging the art and science of user experience design
marketing
Designing for all 5 senses

Title: Designing For All Five Senses Context: You don’t simply experience a user experience, you see, hear, feel, touch, and taste a user experience. Synopsis: A complete picture of a product’s experience does not exist in the mere moment one

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Here's your product on personality.

Title: Brand voice and UX: A starter guide Context: Usable and boring loses out to usable with personality every single time. Synopsis: As designers of products we sometimes like to consider ourselves above the mundanity of branding. “Our calling is

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Facebook's Conversion Lift dashboard designs

Title: Designing with Science Context: Don’t blind people with science when you can empower them with context. Synopsis: The ostensible topic of this article is Facebook ads (yawn), but the subtext of finding the best way to present large and

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Apple iPhone UX vs Australia

Title: Optimising for the 0.33% Context: It’s a global market out there. Might want to keep that in mind when selling your stuff. Synopsis: If you’re doing it right, not all of your customers will live where you do. Obviously

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Title: What marketing executives should know about user experience Context: User experience designers, you are all actually marketers. I’ll go hide the razor blades. Synopsis: I’ll spare you the marketing-speak rationalization, but know this: the line between user experience and

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Title: What marketing executives should know about user experience Context: Don’t let the word “marketing” in the title fool you, UX is about much more than just selling your brand, it’s about transforming it. Synopsis: Marc Andreessen (he of Netscape

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On introspectionImage credit: Mike Lynch, "On introspection", February 26, 2009, Flickr

Title: Creating a Marketing Strategy for Your UX Skills Context: In order to effectively influence other people’s perception of us we must be conscious of how we present ourselves to the world. Synopsis: What are your strengths as a user

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Title: Observed: Even Darth Vader Makes Faces Context: What does a sad, faceless system look like? Exactly. Synopsis: You’ve seen the commercial a bajillion times. On TV. On YouTube. On blogs. It’s freakin everywhere. Nice job Volkswagen. Thanks for redefining

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But recently, a simpler more straight-forward approach blew me away. Apple is supremely confident in its product, and maybe more important, the experience design it has put out there. There aren’t many products or brands that could use interaction and

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Title: Creativity vs. Captivity: Productivity and the Creative Process Context: Ignore the fact that this post talks about advertising creativity. Creativity is creativity in my book. Replace “advertising” with “non-blood sucking profession” in the article and you’ll be fine. Synopsis:

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