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Cataloging the art and science of user experience design
September 2017
The Growth of Experimentation chart

Title: The Surprising Power of Online Experiments Context: If at first your design doesn’t succeed, multivariate test it against a control option. Synopsis: We’ll never admit it in polite company, but the truth is that a fair amount of the

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"Honesty is for the most part less profitable than dishonesty." —Plato

Title: Demon-Haunted World Context: Just because you pay money for something, don’t expect it to have your best interest at heart. Synopsis: On the digital commons, we are constantly besieged by bad actors, trying to steal from us, lie to

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