Title: 5 Rules For Writing Great Interface Copy
Context: You wouldn’t use clip art in a final design comp so stop using “lorem ipsum” before I…ummm…sorry, the words escape me…
Synopsis: Words matter. We spend obscene amounts of time honing every last pixel in our layouts yet throw in placeholder text as if the readable content was an afterthought. No one disputes the importance of visual design as a communication tool when encouraging people to click, scroll, swipe, and tap yet we treat the actual words “click”, “scroll”, “swipe”, and “tap” as the sum total of our UI’s textual vocabulary. We throw parties when our genetic offspring speak their first words yet live comfortably with the expectation that our software products peak with the vocabulary of a 3 year old. Words matter, and it’s about damn time our UI’s started acting like they do.
Best Bit: “People are often surprised when I tell them writing is a design skill.”

via fastcodesign.com