Title: False Dichotomies
Context: “Six of one.” “Half a dozen of the other.” “NO! I SAID SIX OF ONE!!!”
Synopsis: Opinions are not inherently binary. Rarely are we presented with a limited menu of only 2 choices when looking to solve a problem. Yet, time and time again, in the heat of negotiation, it almost invariably comes down to an A/B dualvariate decision. As the old beer argument once played out: “Tastes great!” “Less filling!” An argument this primitive skirts a whole range of plausible alternatives (as the obvious one in the Miller Lite case: “Has the flavor of dirty bong water!”) because we build and/or join alliances thanks to some primitive tribal neural architecture that drives us into factionalism rather than optimization. So the next time before you readily agree with the opinion of the person next to you, remember you’re not plotting a strategic alliance, you are trying to find the best solution to a problem so don’t be afraid to go with options C through Z instead.
Best Bit: “Once you have two groups of people, each advocating for its own position and reinforcing its own beliefs, people seem to start turning off parts of their brains.”

via ignorethecode.net