Title: Fixing A Broken User Experience
Context: If it ain’t broke, don’t fix it. But if it is broken, get up off your lazy ass and get to fixin!
Synopsis: Fractured user experience. Mis-aligned product portfolio. Multiple visual languages and interaction patterns. Sound familiar? Then you might work at a company with a broken user experience vision. Now don’t take it personally. Lots of people do. Basically because driving alignment is hard. Really hard. Sure you can paint over certain defects, use smoke and mirrors to draw attention away from some others, but real and true integration of experience across a wide range of products must go much deeper than the application’s surface. Having a unified behavior, strategy and culture is where the alignment rubber hits the road. Don’t think this type of stuff happens over night either. Remember, that in order to finish big, it often makes the most sense to start small.
Best Bit: “A fragmented product portfolio sometimes leads to an overall broken user experience.”

via uxdesign.smashingmagazine.com