Title: How Google fine tunes its search engine
Context: The BBC takes a quick look at how Google optimizes the user experience of its products. How? Data.
Synopsis: At Google’s twenty (yes 20! And yes I’m jealous.) user research labs, the search behemoth continually puts its products through batteries of assessments intended to test design assumptions. This is becoming less and less novel and more the norm for companies with the means to use user testing data as a key product differentiator. How do you add to the ROI of software and web based applications? By limiting confusion and erroneous judgement calls in the user experience design which leads to at best frustration and at worst abandonment, usually for a competitor’s product. It is no longer good enough to be passive in seeking to understand users’ expectations and wait for feedback to roll in. In order to be driving user adoption, product preference and feature innovation companies need to seek out and acquire data that can help to inform design decisions in real time. Data: it’s not just for geeks anymore.
Best Bit: “That’s an issue where we’ve set expectations on the desktop and we’re not matching them in this version on the tablet. And that’s not a ‘you’ issue, that’s a Google issue.”

via youtube.com