Title: Dieter Rams, Ten Principles for Good Design and a Black Cube
Context: Johnny Ive? Please. Dieter Rams was designing awesome stuff when Ive was crapping in his nappy.
Synopsis: Dieter Rams, in many ways, changed design so that companies like Apple could in fact exist. With a strikingly honest aesthetic and ethos, Dieter???s work at Braun was ??? and is ??? astounding in it???s simplicity. All designers of all kinds everywhere can learn a thing or two about design purity from this guy. And not only that, Dieter Rams has also been kind enough to give us a concise list of 10 design principles for us to follow so we too can stop making crappy stuff. So there you go, 10 simple steps to becoming a design god. You???re welcome.
Best Bit: ???Less, but better ??? because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.???