Title: Lost in translation: Bridging the gap between interaction & visual design
Context: When it comes to interaction design and visual design, can’t we all just get along? (Even though we usually do, for the purposes of this post, pretend we don’t.)
Synopsis: Good user experience is the sum of many parts. Chief among these are airtight interaction design and pixel perfect visual design. If these two disciplines are not in sync, the end product suffers. But, if the interaction and visual design teams are collaborating in harmony, it’s a win/win/win situation (interaction designer/visual designer/end user). This is not about clearly defining boundaries between the two but rather erasing the boundaries so that they are both operating as one through the full design cycle to leverage and compliment each others’ strengths and minimize lost opportunities to wow folks. So get together interaction and visual design people and make stuff that’s better than the stuff you used to make while working apart. All us user type people will thank you for it.
Best Bit: “If you can get your interaction designer, with their knowledge of the users, to workshop with your visual designer, with their understanding of the brand, they can help to challenge each other’s thinking to create something more innovative.”
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