Title: How to stand out in any niche using humor
Context: Selling your ideas can be serious business. But if you want to make it more fun, bring the funny.
Synopsis: This post is mostly about using humor in blogging to build an audience but there are still some good lessons in it for anyone who needs to sell ideas to any audience. Humor is a great way to loosen people up and to make them more receptive to the message that you are trying to communicate. The ability to make people laugh, or even smile, build rapport and can turn a potentially tense situation into a collegial relationship. You don’t need to have people rolling in the aisles, helpless with laughter, all you have to do is move them from dour seriousness to pleasant seriousness. The truth is that great ideas don’t always sell themselves. The sometimes need a little smile to help them along.
Best Bit: “Using humor…is not about making sales. Humor doesn’t make people want to buy from you, but it does build engagement, build your brand, and it helps you manage yourself.”
via howtoupdated.com
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