Moments later, I learned how, as the CEO stepped away from the podium, away from his notes, and to center stage to face his audience. As if a surge of energy pumped through his veins, he embarked on an exciting story about a new technology that he had been working on and that he was about to present to the world. He was only a few feet from me, and his energy was contagious. I was jolted awake by this sudden shift in his presentation. Now he was telling fun, engaging, persuasive, and fascinating stories about the development and launch of this new product. During the 12-minute “revival” the audience was all his…but then he slipped back behind the podium, gathered up his notes, and proceeded to read from them for the remainder of the hour.

Title: How to Use the Power of Storytelling to Get What You Want and Need.
Context: There are eight million stories in the UX world; here’s one of them.
Synopsis: Let me tell you a story… Just reading that intro line probably caused your attention to perk up. At least a lot more than if the first sentence read “Let me tell you about a blog post I just read.” We are conditioned as people to respond to a good story because it’s been one of the most effective learning and communication tools that we’ve been exposed to throughout our whole lives. All of your greatest teachers, your most interesting acquaintances, your most engaging coworkers probably all share the ability to tell a good story. Why? Because we respond viscerally to these types of knowledge exchanges. Yet very often we are afraid to tell our own stories because we don’t think we will do a good job. Bullshit. Tell your stories. All of them. Frequently. That’s how you become a good storyteller; through practice. After all, what would be a better story than the time you learned how to tell a story?
Best Bit: “You must be motivated yourself. If you don’t believe in your own idea, others won’t buy in to it, either.”