Title: Touching, waving at and talking to the future with Microsoft
Context: Microsoft is making cool stuff too? Who knew?
Synopsis: A whirlwind (PR fluff/news report) tour of Microsoft’s skunkworks where they are building lots of things that use gestural interfaces and *LOADS* of cameras and projectors. Nothing too earth shattering in terms of “Whoa! I’ve never seen anything like that” but what is interesting is that Microsoft has come to the realization (perhaps too late?) that developing cool ideas and productizing those ideas are not one in the same. What makes Apple so good at what it does is not so much that it is developing technologies that no one else has thought of, but rather they know how to pipeline these cool ideas from the laboratories to the store shelves. The takeaway? Ideas are important, but the imperative to communicate a convincing story around those ideas is equally so. Especially if you expect people to shell out cash money to buy into your vision.
Best Bit: “But the guys in the lab aren’t always good at selling their ideas to the people who make the products.”
via youtube.com
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