Title: The ROI of User Experience
Context: How much money can good UX design make your company? A bazillion-trillion-quadrillion dollars*! (*Estimate only. Your results may vary.)
Synopsis: Why keep us UX people around? If you mean besides our dashing good looks, unparalleled conversational skills and charming personalities then it must be because we can actually make you a boatload of money. That’s right, making a product that doesn’t suck and that does what it supposed to do in a satisfying way can actually lead to happy customers who spend more money with you. Who knew?
Best Bit: Download your own poster of the cool final drawing at http://www.humanfactors.com/ROIposter.asp
via youtube.com
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