Title: Design With Intent. How designers can influence behavior.
Context: VP of frog design blogs and name drops regarding the future of user centered design.
Synopsis: User centered design is so yesterday’s news. Today we are engaging in persuasion design, catalyst design, and performance design. So forget everything you’ve learned to date. It’s obsolete. Sorry. But the future looks even cooler, so don’t despair too much.
Best Bit: “Selling a new kind of design approach, particularly to corporate America, is never easy.”
via huffduffer.com
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